Since 2015, the UK has issued a mandatory and standardized design for cigarette packaging. This standard includes the implementation consists of a combined health warning consisting of text and a graphic image and must be at minimum 65% of the box. Often the boxes are printed in Pantone 448C, which is a drab brown. Any branding on the package is regulated and must be in a set font, size, and position.
Can mandatory design still function aesthetically?
Can mandatory design still function aesthetically?
